Washam 1 Essays - Virtual Communities, Metallica, File Sharing

Washam 1 Is Napster Stealing? The web site Napster has become a very popular site on the Internet this past year. The web site was founded by 19-year-old Shawn Fanning. Fanning thought up the ideal of Napster while a freshman at Northwestern University. In May of 1999, Fanning was looking for digital music files (MP3) on the Internet and became frustrated about how hard it was. Fanning later got financial support from a friend a created the software that makes Napster possible (Hartigan). The Napster web site has been very popular since it started. Over twenty million people have downloaded the program. The Napster web site can be accessed at Napster.com. Once you are there you can download the software onto your computer. When the download completes your computer is connected to everyone else who has downloaded the program. Napster consist of a library, search engine, and a chat room. The library is where you store your MP3 files that you have downloaded. The search engine is where your can search other peoples computers and download files they have. All you have to do is put in a bands name and song title and hit find it on the task bar and instantly one hundred songs appear ready to be downloaded. The chat room allows you to talk to people and find out what kind of songs they have. Napster sounds great for free music but some of the people who make that music are not happy. The Record Industry Association of America (IRAA) filed a lawsuit in the San Francisco federal court saying that Napster users are violating copyright laws (Stone 58). The IRAA lawsuit says Napster is responsible for the copyright violations. The lawsuit also says that copyright music is being shared by Napster users and that violates the Musical Copyright Act of 1902. The IRAA lawsuit is also saying that Napster is violating the Digital Millenium Copyright Act of 1998. The Digital Millenium Copyright Act of 1998 allows MP3 files to be linked by search engines but if the link contains copyright music than the engine must remove it (Mann). Napster is also being sued by the Washam 2 rock band Metallica and the rapper Dr. Dre because they say they their music is being illegally pirated on Napster. Lars Ulrich, Metallica's drummer, is the media spokesperson for the RIAA. Ulrich told Ron Harris of the Associated Press that if Napster users are stealing our music just like if they went down to the record store and stole it off the shelf. He has also identified 335, 000 Napster users that are trading Metallica's copyrighted music without their permission. Ulrich is asking Napster to ban these users from the site (Borland). The IRAA also filed suit against two universities saying that they have a responsible to stop illegal activity on their computer systems. As a result of this lawsuit Yale University and Indiana University banned the web site. Many other colleges and universities followed because of fear of being sued (Harris). On Napster's side of the lawsuit they are saying that the entire lawsuit should be dropped because the web site is not directly responsible for the copyright violations. Napster claims that it just provides the software to share the MP3 files and does not provide any files to be downloaded. Napster is also arguing that it is protected from copyright violations under the digital copyright laws. Napster also provides names of twenty-five thousand artist that say it is all right for their songs to be on Napster (Mann). Limp Bizkit and Cypress Hill even went on a free ticket tour, sponsored by Napster, to show their support for Napster. Napster also replied to what Ulrich said in the Associated Press by saying that it would comply with Metallica demands to remove their songs from Napster. I believe that Napster technology is not a form of computer piracy as long as it is used responsible. In my opinion downloading songs off Napster is not piracy as long as you use them for your own personal use. I have almost two hundred songs downloaded from Napster and I do not feel I am breaking the law. I use the songs on my hard drive just to listen too while I am in my dorm room. I think that Napster is a good and fun technology but can turn into a form of free compact disc. Washam 3 Almost every computer is equipped with a compact disc burner, which allows people to make duplicate compact disc

Bi-Polar Disorder essays

Bi-Polar Disorder essays Bi Polar Disorder (Psychological Disorders - Manic Depression) The severe mood fluctuations of bipolar or manic-depressive disorders have been around since the 16th century and affect little more than 2% of the population in both sexes, all races, and all parts of the world (Harmon 3). Researchers think that the cause is genetic, but it is still unknown. The one fact of which we are painfully aware of is that bipolar disorder severely undermines its victims ability to obtain and maintain social and occupational success. Because the symptoms of bipolar disorder are so debilitating it is crucial that we search for possible treatments and cures. The characteristics of bipolar disorder are significant shifts in mood that go from manic episodes to deep depressive episodes in a up and down trip that seemingly never end. There are actually three types of bipolar disorder. In bipolar III disorder there is a family history of mania or hypomania in addition to the client experiencing depressive episodes. This category is not highly used but is worth noting. Bipolar II disorder is marked by hypo manic episodes that have not required hospitalization. Bipolar I disorder is the full-blown illness and is defined by the presence of manic episodes, which require treatment, and usually hospitalization (Wilner 44). Bipolar disorder can strike at any age but most commonly strikes at age 18 in bipolar I; for bipolar II disorder, the age is 22 (Durand and Barlow 189). It has also been found that children can be seen with bipolar disorder early on. This is not very prevalent, and is only one in every 200 cases. This is thought to occur because many children with manic depression might have been misdiagnosed or just thought of as hyperactive and disruptive. The early symptoms of childhood bipolar disorder, distractibility, irritability, and hyperactivity are also the signs of attention deficit hyperactivity disorder. It is mainly for this rea...

Would You Follow You Top 10 Ways to Be a LEADER

Would You Follow You Top 10 Ways to Be a LEADER Spurred in part by an exercise I did at an ActionCOACH business planning workday, I’ve been thinking a lot lately about what it means to be a leader.   My commitment is to be a great one, and I’m getting clear that in order to be successful, there are certain traits that I must possess. Here are my top ten: Deliver clear, consistent communication. Of course there are no guarantees that everyone will understand the communication the way you meant it. At least if you’re clear and consistent, you minimize the possibility of misinterpretation or gaps in the lines of command. Learn from your mistakes and miscommunications. If you keep making the same mistakes, you are not being a leader. You are just being insane. Learning from your mistakes requires a willingness to self-evaluate, and a commitment to the utmost integrity. Be charismatic. What this means is to be present in the moment.   Show up as who you are and not the way you think you should be. Charisma also requires a sense of humor! Be unstoppable. Obstacles and challenges are bound to arise.   If you stop to carefully examine the obstacle you will not get past it.   Keep looking toward your goals, and obstacles will have nothing on you. Have vision. Know why you are doing what you are doing, and have it be about something or someone other than you (or money).   Vision will help you be unstoppable and inspiring. Be inspiring. Ask yourself, â€Å"Would you follow you?† If the answer is no, â€Å"Stop, drop and roll† and get yourself back in alignment.   Get yourself to â€Å"Yes.† Take action! And be the inspiring leader you know you truly are. Support the people around you. The measure of a great leader is the success of the people he or she leads. If the people around you are learning and growing, you’re doing something right. Be willing to change direction. Stubbornly charging toward a particular goal in a particular way is a recipe for disaster.   Flexibility will allow for unexpected expansion and miraculous results. Keep looking for the next way to grow. Be committed. Dabblers and dilettantes will not get very far in leading anyone.   Leaders can be counted on to be 100% in the game and to ride out the ups and downs. Know that it’s a game, and play full-out. Play a BIG game.   That way if you win, you win, and if you lose, you win. Looking at my list, I notice there are places where I’m right on, and others where there is a gap between where I am and where I want to be.   This is good news!   I get to learn and grow and always strive to more fully embody the qualities of a leader. What do you see for yourself in this list? Please share in the comments below. Category:UncategorizedBy Brenda BernsteinJuly 25, 2011 14 Comments Samuel M Bragg says: July 26, 2011 at 8:53 am This post is a wonderful map for the many facets of any personal endeavor. Log in to Reply The Essay Expert says: July 26, 2011 at 11:05 am I like the concept of a map Samuel. A map gives you the route from where you are to where you want to be. If you can identify the beginning and endpoints then a map is the tool you need! Log in to Reply Sarah P. Miller says: July 26, 2011 at 10:18 am Great list! I especially love 4, 7, and 8. Im going to print this out and post it somewhere where I see it every day. Log in to Reply The Essay Expert says: July 26, 2011 at 11:04 am Thanks Sarah! Im glad to be making a permanent impact on your life and hopefully on the lives of other people who read this post. Looks like #7 (Support the people around you) is my attribute of the day! Log in to Reply Marcia B says: July 26, 2011 at 12:52 pm People have always looked to me to be a leader, and this piece captivated me in its extraordinarily concise power and clarity. Before reading it, I would think back to times when I had assumed leadership gracefully, seamlessly, or with the poise of a loud-mouthed klutz. I would ask myself what it was that made the difference between my being effective or ineffective in my various roles as a leader, and I would unsuccessfully pretend to avoid assigning blame to circumstances, myself or other people. What I have as a result of your article is (1) a map that redefines the points in my life where Ive shown up as a leader in all my glory of effectiveness or lack of same and (2) a key to areas of my leadership that I choose to revisit with new eyes and fresh energy. Thank you for this gift. Log in to Reply The Essay Expert says: July 27, 2011 at 4:13 pm Thanks Michael! Its true that obstacles need to be handled and not ignored. Where we can get in trouble is by becoming so fascinated by the problem that it becomes our goal, causing us to stop pursuing the goal we had in mind in the first place. We also often make the obstacle a lot bigger and more complicated than it really is! When we keep looking toward our vision, it becomes much easier to blast through the challenges that come in our way. Log in to Reply lynda says: August 5, 2011 at 3:36 pm Great Post on leadership.. I will cut and paste and review on occasion. thanks. and NO whining.. could be added.. sometimes I feel like whining and I have to remember to smack myself. Log in to Reply The Essay Expert says: August 5, 2011 at 4:02 pm I love the NO whining rule Lynda. Thank you for the addition!! Log in to Reply Sandra McLeod Humphrey says: August 5, 2011 at 5:52 pm Great post and I agree with all your pointsespecially the commitment. The charisma is definitely important, but thats a little tougher to define or objectifysome people just have more inherent charisma naturally. Ill be back again! Log in to Reply The Essay Expert says: August 5, 2011 at 7:11 pm Thanks Sandra. I believe that charisma can be learned and developed, if you define it as being yourself and being present. You might be surprised how many people who think they dont have charisma are just holding back from being themselves! Log in to Reply Leanne Hoagland-Smith says: August 6, 2011 at 12:02 pm Using an acronym for MAP My Action Plan not only sets the vision as where to go as a leader, but provides the steps to get there. Peter Drucker said Leadership was all about results. I have amended that definition as follows: Leadership is all about consistently achieving the predetermined results by the demonstration of behaviors that are in alignment with clearly articulated positive core values. Great 10 points, thanks for sharing, Leanne Hoagland-Smith Author of Be the Red jacket in a Sea of Gray Suits Log in to Reply The Essay Expert says: August 6, 2011 at 12:22 pm Thanks Leeanne. Its so true that leadership, while producing results, is about so much more. It really is a way of being. You remind me of the 80-20 rule for results: 80% being, 20% doing. Log in to Reply Susan Thomson says: August 29, 2011 at 6:20 pm Bravo Brenda! Id also add that being a great leader is a never-ending quest. The more I learn, the more I realize how much I still have to learn! And learning is part of the fun! Thanks for a great post! Susan Log in to Reply The Essay Expert says: August 29, 2011 at 9:20 pm Absolutely Susan. The world keeps changing and as leaders we need to change and learn along with it. Thank you for your comment! Log in to Reply

Huckleberry Finn research essay Example | Topics and Well Written Essays - 3000 words - 1

Huckleberry Finn research - Essay Example The River breaks them apart and drops Huck for a while in the household of the Grangerford; the River that brings them back together, and then forces upon them the undesirable presence of the King and the Duke. The readers are repeatedly reminded of its existence and its influence. The readers make sense of the River by witnessing it through the point of view of the Boy; however the Boy is the River’s soul as well. Huckleberry Finn, similar to other grand creations of the mind, can offer readers whatever s/he is able to get from it. On the surface, Huck is a compelling Boy. On a similar note, the depiction of social life on Mississippi’s shores a century ago is truthful. Mark Twain compels the readers to witness the River in its true form more vividly than the writers of any other narrative of a river known to humanity. However, the readers do not just witness the River; they experience the River as well. In his later years of fame and success, Mark Twain called his childhood as a steamboat pilot as the most fulfilling he had known (Champion 1991). In the everyday struggle of the pilot with the River, in the gratification of the task, in the unbroken focus on the random difficulties, his mind was completely engaged, and he took in wisdom of which, as a novelist, he used soon after. Maybe, there are only two ways where in an author can gain knowledge of the situation which s/he can afterward narrate: one is by spending one’s childhood in that situation, or, in other words, living in it at a time where in one encounters much more than s/he understands; and second, by experiencing the difficulty of making a living in that situation (Champion 1991). Mark Twain’s familiarity with the Mississippi echoes these two ways. When I woke up, I didn’t know where I was for a minute. I set up and looked around, a little scared. Then I

Analyzing assignment (e.g. advertisement, speech, etc)

Analyzing (e.g. advertisement, speech, etc) - Assignment Example One poet Nick Toczek welcomes the exposure that comes with the use of poetry in advertising and has himself written poetry for advertising use by Prudential, â€Å"Our kids, who've grown and flown the nest, / Now only phone us to request / More cash on loan, their tone depressed† (Hickman 1) The use of poetry in advertising is an approach that allows artistic expression, and reaches a large audience. It is used by advertisers because it is pleasant and easily remembered. It is embraced by many poets and artists because it allows them to promote their work to a much larger audience. As some people say, life is poetry it is rhyme, cadence, and meter. Within reason one could see examples of poetry in every aspect of life, some rough examples, harsh and grating and in other details soft, firm, loving. However, to answer the question directly the reason advertisers use poetry is because it is memorable, expressive and above all human. Hickman, L. (2009). The rise of poetry in adver tising. guardian.co.uk, (p 1), Retrieved from http://www.guardian.co.uk/tv-and-radio/2009/dec/02/rise-poetry-in-advertising Zinkhan, George. (1994). From the editor: poetry in advertising. M.E.

Biceps Tendon Rupture With Post-operative Complications

Biceps Tendon Rupture With Post-operative Complications Locomotor PBL Experiment Writeup Introduction In this PBL, we observe a case of biceps tendon rupture with post-operative complication of heterotopic ossification. We will first go through the anatomy of the upper limb followed by a discussion of the ruptured biceps tendon, heterotopic ossification and finally mode of action of indomethacin. Learning Objectives 1. Osteology of the upper limb with emphasis on the elbow and wrist 2. The neurovascular supply to the upper limb 3. Movements possible at joints of upper limb and the range of movements possible with regards to the elbow and wrist and the muscles that bring about these actions. 4. Rupture of distal biceps tendon 5. Heterotopic ossification 6. Mode of action of Indomethacin 1. Osteology of the upper limb with emphasis on the elbow and wrist Arm The humerus is the largest and longest bone of the arm region connecting the shoulder to the forearm. Proximally, the head of the humerus articulates with the glenoid cavity of the scapula forming the glenohumeral joint. Distally the humerus articulates with the two bones of the forearm, the ulna and radius. The humerus is shown in more detail in figure 1 below. Figure 1 Humerus (1) For Anil’s case we will focus several prominent features on the distal region of the humerus which forms part of the elbow. There are two projections on either side of the distal end of the humerus which are the medial and lateral epicondyle. The medial epicondyle protects the ulnar nerve which passes just posteriorly and also serves as the attachment site for the forearm superficial flexor muscles. The lateral epicondyle conversely is the attachment site for the forearm extensor muscles. Anteriorly in between these two epicondyles are two articular surfaces: the round surfaced lateral capitulum which articulates with the radius and the spool shaped medial trochlea which articulates with the ulna. Also anteriorly, the radial fossa directly above the capitulum accommodates the head of the radius during flexion of the elbow whereas the coronoid fossa directly above the trochlea accommodates the coronoid process of the ulna during flexion of the elbow. Both the radial and coronoi d fossa limit flexion of the elbow. Posteriorly, the olecranon fossa accommodates the olecranon process of the ulna during extension of the elbow. The olecranon fossa prevents hyperextension of the elbow. Forearm The forearm is made up of two bones: ulna and radius. Proximally both of these bones articulate with the humerus whereas distally only the radius directly articulates with the carpals of the wrist thus connecting the arm to the wrist. The ulna and radius are shown in figure 2 below. Figure 2 Radius and Ulna (1) The ulna The ulna is the stabilizing bone of the forearm and is medial and longer of the two bones. There is a projection anteriorly at the proximal end called the coronoid process which fits into the coronoid fossa during elbow extension. Posteriorly on the proximal end of the ulna is the olecranon process (which forms the prominence of the elbow) which fits into the olecranon fossa during elbow extension. The articular surface between the olecranon and the coronoid articulates with the trochlear of the humerus and gives the movements of elbow extension and flexion. The radius The radius is the lateral and shorter of the two bones. The head of the radius is a flat button shaped process that articulates with the capitulum of the humerus. The neck of the radius is a constriction just distal to the head which Anil has fractured. Due to the fact that no neurovascular problems were found, it is safe to conclude that the deep branch of the radial nerve was not damaged in this case. The radial tuberosity is distal to the neck on the anterior site which is the attachment point for the tendon of biceps. Wrist The ulna does not directly articulate with the carpal bones of the wrist distally. There is an articular disc between the smaller distal head of the ulna and the carpal bones. The radius directly articulates with the scaphoid and lunate carpal bones on its larger distal end. This is shown in figure 3 below. Figure 3 Wrist joint (1) 2 The neurovascular supply of the upper limb Arterial supply The upper limb is supplied by the subclavian artery which branches off from the brachiocephalic trunk on the right and aortic arch on the left. The subclavian artery extends from its origin to the lateral border of the first rib. It then changes its name to the axillary artery which extends to the lateral border of teres major after which it becomes the brachial artery. The brachial artery extends to the cubital fossa of the elbow where it bifurcates into the radial and ulnar artery which run down the lateral and medial side of the forearm respectively. These two arteries anastomose in the palm of the hand forming the superficial (mainly supplied by ulnar artery) and deep (mainly supplied by radial artery) palmar arches. The fingers are supplied by the digital arteries branching from the palmar arches. The arterial supply is illustrated in figure 4 below. Figure 4 Arterial supply of upper limb (2) Venous supply There are two main types of veins in the upper limb. Firstly, superficial veins which can be seen subcutaneously. There are three main superficial veins which are the cephalic (laterally), basilic (medially) and median cubital (connection between cephalic and basilica at the cubital fossa) veins. The superficial veins are shown in figure 5 below. Figure 5 Venous supply to upper limb (3) Secondly, there are deep veins which usually accompanies the arteries in pairs and have the same name as the arteries. Perforating veins connect the superficial and deep veins to allow blood to always find a way back to the heart. All the veins eventually drains into the axillary vein, then to the subclavian vein, then brachiocephalic vein and finally into the heart via superior vena cava. Nervous supply The brachial plexus serves as the nerve supply for the upper limb arising from spinal nerve roots from C5, 6, 7, 8 and T1. There are 5 terminal branches of the brachial plexus in the arm. Table 1 below shows the five terminal nerves with their corresponding roots, motor supply, sensory supply and clinical test. Table 1 Nerves, corresponding roots, motor supply, sensory supply and clinical test (4) 3 Movements possible at joints of upper limb and the range of movements possible with regards to the elbow and wrist and the muscles that bring about these actions. The elbow consists of three joints: the humeroulnar joint from the trochlear notch of the ulnar to trochlear of humerus, the humeroradial joint from the head of the radius to the capitulum of humerus and the superior radioulnar joint from the head of the radius to the radial notch of the ulna. The humeroulnar and humeroradial joints allow for flexion and extension of the elbow whereas the superior radioulnar joint allows for pronation and supination. This happens when the head of the radius which is enclosed in annular ligament crosses over the fixed ulna bone. The muscles that move the elbow are shown in table 2 below: Table 2 Main muscles of elbow (5) Movements and ranges for the elbow and wrist are shown in table 3 below: Table 3 Movements and ranges for elbow and wrist (6) 4 Rupture of distal biceps tendon Symptoms Symptoms include swelling in the front of the elbow, severe pain at the elbow and a bulge in the upper arm because of the shortened biceps brachii muscle. Since Anil shows no biceps tendon reflex upon assessment, this is likely to be a complete rupture of the tendon. Cause In this case, Anil is diagnosed to have ruptured his distal biceps tendon which attaches to the radial tuberosity. Distal biceps tendon rupture tends to be caused by a single traumatic event involving flexion of the elbow at a right angle against resistance. For Anil, the snapping of the rope caused his elbow to straighten suddenly. His biceps contracted extra hard to prevent this from happening but the extreme tension in his biceps and tendon led to the rupture of the distal biceps tendon. Treatment Since Anil is still relatively young at 38 years old and still needs full use of his upper limb, the surgical treatment option is most preferred. Sometimes the tendon is attached by stitching through holes made in the bone. However the surgery for Anil was done by attaching the tendon to the bone using a small metal plate and screws into the radius to secure the plate usually called the endobutton technique (7, 8) which has a very good prognosis of regaining full mobility in the elbow. Complications Complications after the surgery include nerve damage and heterotopic ossification. After eight weeks Anil returned with stiffness, difficulty in turning his hand over and wrist pain which the doctor diagnosed as heterotopic ossification after palpation of a firm mass along the biceps tendon. Direct intervention was not taken as the biceps tendon needed time to fully heal. 5 Heterotopic ossification Heterotopic ossification is the growth of bone in abnormal places such as soft tissue. Heterotopic ossification is a notable complication of distal biceps tendon repair. The current proposed pathogenesis of how heterotopic ossification arises is the transformation of pluripotential mesenchymal cells which are recruited to the fracture healing site into osteoblasts that results in ectopic bone formation. (9) Bone, tendons and ligaments which are all connective tissue all share the same mesenchymal stem cell origin (shown in figure 6) and thus mesenchymal stem cells recruited to promote tendon repair can differentiate into osteoblasts. Osteoblasts can also be pulled out of the bone when the tendon ruptures and therefore can lead to bone deposition. Hence great attention has been given to cleaning and irrigating the surgical zone. (10) Figure 6 Mesenchymal stem cells differentiation (11) The heterotopic ossification at the biceps tendon led to Anil having reduced supination to just 20Â ° due to the biceps being the main supinator muscle. After twenty weeks, the heterotopic ossification was surgically removed. Radiation therapy has been an established supplement in treatment of heterotopic ossification. (10, 12, 13) The mechanism of how radiation therapy works is still unclear but is thought to inhibit pluripotential mesenchymal stem cells from differentiating. (14) However, even though radiation therapy is effective, there has been concerns about malignancy from the radiation. Low doses ( 6 Mode of action of Indomethacin Non-steroidal anti-inflammatory drugs (NSAID) such as Indomethacin are also commonly used to supplement surgical excision of heterotopic ossifications. (10, 13) Indomethacin non-selectively inhibits cyclooxygenase (COX1 and COX 2) which are involved in the production of prostaglandins from arachidonic acid. During the healing of a fracture, mesenchymal stem cells differentiate into chondrocytes which is independent of COX-2. COX-2 then produces prostaglandins which cause the chondrocytes to hypertrophy. These hypertrophic cells secrete growth factors which cause angiogenesis, osteoclast recruitment, osteogenesis and fracture bridging which leads to bone deposition shown in figure 7 below. However NSAIDs have to be carefully prescribed especially with patients who have reflux diseases as NSAIDs can lead to ulcer formation. (19) Figure 7 Formation of bone via COX-2 and prostaglandins (20) In conclusion, more research has to be done into the pathophysiology of heterotopic ossification as well as selective drugs that only inhibit COX-2 so that NSAIDs can be safely prescribed even for patients who have reflux diseases. Bibliography 1.N. Marieb E, Hoehn K. Human Anatomy and Physiology. 9th ed: Pearson Education Inc; 2013. 2.Quizlet. BIO 1600 Chapter 13 2015 [cited 2015 16 February]. Available from: http://quizlet.com/16204351/bio-1600-chapter-13-flash-cards/. 3.TeachMeAnatomy. Venous Drainage of the Upper Limb 2015 [cited 2015 16 February]. Available from: http://teachmeanatomy.info/upper-limb/vasculature/veins/. 4.Wong You Jing J. Nerves, corresponding roots, motor supply, sensory supply and clinical test2015. 5.Wong You Jing J. Main muscles of elbow. 2015. 6.Wong You Jing J. Movements and ranges for the elbow and wrist2015. 7.Bain GI, Prem H, Heptinstall RJ, Verhellen R, Paix D. Repair of distal biceps tendon rupture: a new technique using the Endobutton. J Shoulder Elbow Surg. 2000;9(2):120-6. 8.Greenberg JA, Fernandez JJ, Wang T, Turner C. EndoButton-assisted repair of distal biceps tendon ruptures. J Shoulder Elbow Surg. 2003;12(5):484-90. 9.H. Hastings II, Grahamn TJ. The classification and treatment of heterotopic ossification about the elbow and forearm. Hand Clinics. 1994;10(3):417-37. 10.Ellerin BE, Helfet D, Parikh S, Hotchkiss RN, Levin N, Nisce L, et al. Current therapy in the management of heterotopic ossification of the elbow: a review with case studies. Am J Phys Med Rehabil. 1999;78(3):259-71. 11.Serotec A. Mesenchymal Stem Cell 2015 [cited 2015 16 February]. Available from: http://www.abdserotec.com/mesencyhmal-stem-cell-antibodies.html. 12.McAuliffe JA, Wolfson AH. Early excision of heterotopic ossification about the elbow followed by radiation therapy. J Bone Joint Surg Am. 1997;79(5):749-55. 13.Viola RW, Hastings H, 2nd. Treatment of ectopic ossification about the elbow. Clin Orthop Relat Res. 2000(370):65-86. 14.Ayers DC, Pellegrini VD, Jr., Evarts CM. Prevention of heterotopic ossification in high-risk patients by radiation therapy. Clin Orthop Relat Res. 1991(263):87-93. 15.Brady LW. Radiation-induced sarcomas of bone. Skeletal Radiol. 1979;4(2):72-8. 16.Kim JH, Chu FC, Woodard HQ, Melamed MR, Huvos A, Cantin J. Radiation-induced soft-tissue and bone sarcoma. Radiology. 1978;129(2):501-8. 17.Heyd R, Strassmann G, Schopohl B, Zamboglou N. Radiation therapy for the prevention of heterotopic ossification at the elbow. J Bone Joint Surg Br. 2001;83(3):332-4. 18.Poggi MM, Thomas BE, Johnstone PA. Excision and radiotherapy for heterotopic ossification of the elbow. Orthopedics. 1999;22(11):1059-61. 19.Wallace JL. Prostaglandins, NSAIDs, and gastric mucosal protection: why doesnt the stomach digest itself? Physiol Rev. 2008;88(4):1547-65. 20.Robson L. Bone formation from Mesenchymal stem cells. 2015. 1

Netflix case study Essay

Netflix offers online video streaming and DVD rental services for a flat fee to all subscribers. After Reed Hastings, the CEO of Netflix had announced the company’s new strategy of separating its online service and DVD rental services into two accounts for its subscribers, the company’s stock fell to $63 per share from $300 per share and lost 805,000 subscribers in three month. Although facing so many challenges, Reed Hastings choose to continue his new strategies, but with a sincerely apologize for the change and a detailed explanation of why they made this decision and what’s in it for current subscribers. Stock price of Netflix close on yesterday was 312.40. Problems and challenges Although it seems that Netflix has recovered from the separation strategy, but there still are some problems and challenges are waiting for the company. First of all, Netflix online streaming branch is facing fierce competition from companies like Amazon instant video, YouTube, iTunes store, and Hulu. Second, On-demand TV offering are now hot area, many big-pay TV operator such as Verizon and Comcast Corp are trying to bring on-demand TV to cable users which will offer fresher content than online streaming companies like Netflix. Third of all, The DVD rental branch called Qwikster are now competing with companies like Amazon and Redbox DVD rental. From what we can see in the future, DVD service may finally run out of business and how to minimize the damage to Netflix is a big problem waiting for a solution. SWOT Strength Netflix is offering a flat fee policy, which is cheaper than Amazon and iTunes users and is easier to retain current users. A very distinctive strength Netflix have is that Netflix is also a producer. In this year’s Emmy Awards, Netflix Inc’s groundbreaking political thriller House of Cards took home an award for directing. As its name shows in Emmy, Netflix may win not only an award, but many potential users. Many people may position Netflix as a company provides high quality shows than other video distributors. Weakness Although the stock price has gone up this year and everyone now thinks Reed Hastings is the one sees the future, the remaining problem is how to survive with a $7.99 monthly flat fee for subscribers and at the same time spending more than $5 billion for the next five years to purchase TV shows and Movie License. Customers always wants more and pay less. Huge amount of spending force Netflix to attract new users in a rapid speed, but attract new users itself will be another big spending. Although the original drama â€Å"house of cards† generated a big buzz for Netflix, but the cost is considerable. Opportunities New technologies bring opportunities to online streaming video companies. Netflix has mobile app for both Android and ios system and it works well. People want to access to on-demand videos more convenient by using mobile phone and tablets. The trend of globalization gives Netflix the opportunity to grow itself. The fourth quarter of 2012, Netflix gained 3 million new global subscribers. Threat Competition from Amazon, iTunes, Hulu, Google TV, and cable networks may pose threat to the company. BRAD BEALE, Director of digital video content acquisition of Amazon is known for its ability of picking up successful shows and get the license earlier than other companies. Hulu also spend a lot on bringing new contents in. Although Netflix is cheaper, Amazon offers free instant vedio to prime membership and two-day free shipping for its customers. Also, Amazon, Apple and Google now all offer their own devices for video streaming, such as Apple TV, Kindle Fire. Questions Q.1. A strong consumer backlash emerged in response to major changes in Netflix’s business model. What are some of the arguments in favor of Hasting’ decision to split the company? What decisions and options are available to Hastings? Were they good decisions? 2- 3 paragraphs Many believe DVD rental business is fading because of new technologies. People no longer want to wait for the DVD to arrive. Instead they want on-demand video services. Slip the company bring price lower for stream only customers and it is fair for them to pay for cheaper price. Put in account information is easier and benefit is longer. Hastings can choose to change the company back to the old model by listening to customers and close the DVD service a couple years later when the DVD rental industry lost all the business. I think its good decisions because the financial information shows that Reed Hastings made the good decision and wins the game. The revenue grow almost half and subscribers grow even more this year. Works Cited Laporte, N. (2013, July 1). A TALE OF TWO NETFLIX. Fast Comapny , 177, pp. 31-32. Mint. (2013, September 23). ‘Breaking Bad,’ ‘Modern Family’ win top Emmy Awards. (H. M. Ltd., Producer) Retrieved Septemner 29, 2013, from Mint: http://search.proquest.com.rlib.pace.edu/docview/1434860801?accountid=13044 Peterson, T. (2013, September 23). 2013 MEDIA MAVENS: BRAD BEALE. Advertising Age , 84 (33), p. 1. Ramachadran, S. (2013, September 20). Cable Fights to Feed ‘Binge’ TV Viewers; Comcast, Verizon FiOS Vie With Netflix, Amazon for Rights to Show Complete Series. (Dow Jones & Company Inc) Retrieved September 30, 2013, from Wall Street Journal: http://search.proquest.com.rlib.pace.edu/docview/1434160601?accountid=13044 View as multi-pages